The commercialisation of sports industry



With the ever-increasing commercialisation of sports industry , big sports today have gone a far way from merely being a form of exercise and amateur sports to an industry. The sporting federations in order to acquire players, and pay for their ever-increasing salaries spend a huge amount of money. The advent of satellite television with dedicated sports channels has considerably increased the market for sports broadcasts. India, too, is no stranger to this phenomenon and the major sport undergoing such a commercial revolution is every sports.

To promise continuous income from sports, commercialism must be offer in huge urban locations with high attention of prospective spectators. Towns and cities are excellent for constructing different stadiums, creating new teams, and producing new sports to multi million populations. Additionally, the viewers need to represent middle to high revenue demographic group that is willing to donate time and financial resources to their most desired sports. Since low income populations are unable to invest important amount of money on sports. Apart from wasting money on tickets and televised events, visitors are predicted to spend in merchandise supported by legend athletes and qualified sport teams.